Built by a fractional executive who got tired of spreadsheets.

I've been a fractional executive since 2023. Before that, I spent a decade at ShipStation as founding CMO and later as GM Americas at Auctane, managing a nine-figure P&L, an eight-figure marketing budget, and teams across multiple brands and countries.

When I went fractional, I thought the hardest part would be the work. It wasn't. The hardest part was the operational side of running the practice itself. Prospect notes going nowhere. Proposals built from old Google Docs. Client context scattered across three apps and a Notes file. Weekly updates reconstructed from memory every Friday.

I looked for a tool built for how fractional executives actually work. I didn't find one. So I built Fractional Workspace.

It's not a CRM. It's not a project management app. It's not a proposal tool bolted onto something else. It's a purpose-built workspace for the full engagement lifecycle, from first prospect to final weekly update, designed specifically for operators who manage multiple client relationships simultaneously.

ShipStation

Founding CMO

Built and scaled marketing from bootstrapped startup through acquisition by Stamps.com, one of Austin's largest exits that year. Led brand, demand gen, partnerships, and product-led growth.

Auctane

GM & VP of Global Partnerships

Managed a nine-figure P&L, an eight-figure marketing budget, and ~175 team members across Americas operations. Standardized partnership activities across 10 brands in multiple countries.

Fractional Executive

CMO, COO, GM Advisor

25+ years operating across SaaS, ecom, fintech, PropTech, shipping/logistics, hospitality tech, and AI. Currently serving as a fractional executive for growth-stage companies.

Fractional executives deserve purpose-built tools.

Not a CRM designed for sales teams. Not a project management app designed for agencies. Not a proposal tool stapled onto something else. A workspace built for how this work actually happens.

The best tools get out of the way.

Fractional Workspace is designed to reduce friction, not add it. Every feature exists because an operator needed it. Nothing is in here because it looked good in a demo.

AI should make you faster, not generic.

The analysis engine is personalized to your role, your offers, and your way of working. It doesn't give generic output. It gives you a starting point that's actually useful.

Operator-built means operator-tested.

This isn't a product built by people who read about fractional work. It's built by someone who does it. That matters for what gets prioritized, what gets cut, and what actually works.